Good search engine placement can have a huge impact on your businesses. This little article will give you some initial strategies to improve your rankings on the web.
In order to use search engine optimization on your website effectively, you must understand how it works. Instead of human users making decisions on how a site should rank or be found, search engines use computer driven algorithms and equations to rank sites. Designing your website to make sure it ranks highly in organic search results is the main purpose of search engine optimization.
The algorithms used by Google and other major search engines are very complex programs that ultimately will determine where you place on results pages versus your competitors. It considers many factors to make its “decisions.” The amount of traffic your site gets, along with the site content and headers, are factored into the algorithms. Also factored into the search engine algorithm are the links that lead to your site, which you have less control over.
SEO should not be considered as a one time, overnight project. You have to have patience and be in it for the long-term. You can most certainly increase your rankings by optimizing things “on-page” or within your website, such as your layout, content and keywords, tags, meta tags and descriptions, and many other factors. For example, it is important to put your keywords in both your site’s paragraph text and your titles and headings. This will show the search engines how relevant your site is to those keywords.
Improving your rankings is not a matter of throwing a lot of money into SEO. Yes, you will have to make an investment of time and money and even hire a company that specializes in SEO. Also, there are sponsored links on search result pages; however, they can be expensive, and they are clearly labeled so that users will know that they are paid links. Buying these is more for large, established companies, and you may need to work your way up to that level.
The selection of the right keywords is not the only strategy in search engine optimization. Good links can and will deliver good results as well. Also, internal linking within your website is important, not just the ones coming from the outside. An important and growing strategy is to arrange an exchange of links with other site owners that are relevant and complementary to your niche.
Remember, most people will find your website through searching keywords and through random online explorations. More often than not, these visits will not lead to a purchase but they are an important indicator of value and relevance in the eyes of the major search engines. Therefore, it makes sense to focus your online marketing efforts on creating relevant content with relevant keywords that are more likely to be found by online searches. The bottom line is that there are two ways to target the right audience, one is by using relevant search terms and to optimize your site for organic traffic and the other is by placing ads where your target audience is more likely to hang out – and the best place to do that is through Google Adwords text and display ads.
Hope this article gives you a good overview of the art and science of Search Engine Optimization – something dear and near to our hearts here at Burn Media Group.