Your long-term must-have online marketing growth strategy. Only 4% of online searchers click on the paid ads that sit at the top of Search Engine Page Results. Please don’t misunderstand! We are NOT against paid ad strategies. In fact, we specialize in them as a Google Adwords Partner Agency. When it comes to digital marketing, you must take advantage of every tool available.
Paid ads for immediate results and organic growth for long-term sustainable growth. Here are some factors to consider.
1. “Having the number one organic (non paid ad) spot on Google for a competitive keyword such as “homeowner’s insurance” is like owning every billboard in and out of Chicago on every major highway in and out of Chicago.” Ken Courtright, Today’s Growth Consultants.
2. Searchenginewatch.com reports that if you have the number one spot for any keyword on a Google Search results page, you will get 33% of the traffic for that keyword. If you have the number two spot you will get 18%.
The number three spot will get around 12%, The fourth spot will get 8%, the 5th spot will get 6%, and from there it drops to almost nothing. So, it is crucial to BE ON THE FIRST PAGE. Why? Because as Dharmesh Sha of Inbound.org wrote, “the best place to hide a dead body is page 2 of Google search results.” Where do you start? The first step is to rank for your own brand name. Because if you don’t rank for that, you are unlikely to rank for any “money keyword” in your industry.
So that is where we start – getting you ranked for your own brand name, and then your top “money keywords.”